The impact of streaming services on the functioning of parents companies in entertainment industry

Abstract

The aim of the article was to present from different perspectives how discruptive innovation that streaming services were considered to be has an impact on the functioning of the parent company. For this purpose, a multi-criteria model was designed to assess two streaming services - Max and Disney+. The conducted study allowed us to conclude that so far streaming services were mainly a source of increasing operating costs resulting from increasing expenditures on original productions. However, abandoning the development of the streaming offer may result in a negative perception of the entire concern - as an outdated organization unable to adapt to changing conditions (Heim et al., 2024). The study presented in this article was based on the financial and non-financial reports of the analyzed organizations, articles and industry reports, as well as in reference to selected scientific publications . The presented work refers in an original way to the application of the multiple perspectives model to assess the impact of streaming services on the condition of the parent company.