The Innovative Corporate Culture in the Company

Abstrakt

Innovation culture represents a key subsystem of corporate culture that fundamentally influences an organization's competitiveness and long-term sustainability in today's dynamic business environment. The present paper provides a basic perspective on innovative corporate culture in an enterprise. It defines innovation and innovation-promoting corporate culture. It also characterizes its building, management, and the benefits it has for the enterprise. It also highlights the barriers to fostering innovation and an innovation-enhancing corporate culture in an enterprise.