Success Factors of Startups, Case Study in the Construction Industry

Case Study in the Construction Industry - Digital Transformation Systems

Abstract

The issue of startups is a very topical, often researched, but still largely unexplored area. The aim of this study is therefore to focus on this type of innovative companies primarily with regard to the factors determining their success or failure on the market. Startups and their success are examined both from the point of view of experts who have published on this topic so far, but also in comparison with the opinions of an experienced entrepreneur who runs and leads one of the startups. The field of activity that the article focuses on is the construction industry, as one of the most sensitive fields to the state of the economy and at the same time an area where there is a lot of potential in the field of digitization and new technologies.