Overview of visual smog initiatives in selected locations around the world

Abstract

Due to their multidisciplinary potential and central role in various campaigns, visual pollution and outdoor or out-of-home (OOH) advertising have received considerable interest from scholars and practitioners. In the Czech Republic, visual pollution and OOH advertising have come to the forefront of politicians’ and business leaders’ concerns, and several citizen initiatives have emerged to combat illegal advertising that pollutes public space. The aim of this paper is to provide an overview of initiatives and approaches to visual smog in selected locations around the world. The fundamentals of distinguishing types of outdoor advertising and the methods for assessing visual pollution will be presented.